Scentelix: A Signature Scent is a Symbol of Love

Bouquets wilt and fade. Boxes of chocolates get eaten. Forget the standard Valentine’s gifts this year, there’s something far more personal, intimate and enduring to celebrate your love story: crafting a bespoke fragrance together.

Fragrance has long been intertwined with romance, seduction and attraction. From Cleopatra’s perfumed sails to the symbolism of roses in Persian poetry and Victorian love letters, scent has always been a timeless expression of love.

At EPC, we believe that creating a personalised fragrance is the ultimate way to capture the essence of your relationship: a long lasting sensory reminder of your connection.

The history of fragrance and love intertwined

Scent and romance have been inseparable throughout history.

The Greeks and Romans believed that roses were gifts from the gods, symbolising love and beauty. Similarly, perfumes have often been used to allure and enchant, with certain notes like jasmine, rose and amber celebrated for their sensual, seductive or animalic qualities.

Unlike any other sense, smell is directly linked to the limbic system– the part of your brain responsible for emotion and memory. This explains why certain scents can instantly transport you back to a cherished moment or stir up powerful feelings. Sensory cues triggering memories is at the heart of Proust’s famous madeleine story, where a simple bite of cake unlocks a flood of childhood memories.

Scent plays a fascinating role in sparking attraction and building deep connections. The fragrances we wear and the scents we encounter can weave themselves into the very fabric of our relationships. It’s therefore no surprise that a well-chosen fragrance can evoke feelings of desire, intimacy and comfort– perfect for telling your own unique love story!